Eco-Pimp My Lava Lamp
The New York Times has a story this morning on eco-consultants, who are supposed to help families make their homes and lifestyles more environmentally friendly. Among the groups that earn a mention is GenGreen, a Fort Collins-based outfit that provides a green-biz directory and enviro-centric social networking. I profiled GenGreen, when it was launching, in a September 2007 story for the Chronicle.
These types of ventures are always a little tricky for separating the genuine wheat from the greenwashed chaff, and the Times article makes a few mentions of the tradeoffs:
Eco-consultants sometimes make it seem as if every possible change can be and should be adopted. That leaves some of their customers resistant to some of the recommendations. …
After a 90-minute inspection of the apartment, Ms. Gregerman discovered several green-home no-no’s: nine incandescent light bulbs, a cabinet full of chemical-laden cleaning products and seven pieces of electronic equipment sucking power while not in use.
“Don’t take my lava lamp,” Mr. Scamardo pleaded, only half-joking.
Tags: eco-consulting, GenGreen
Fri, Jun 12, 2009
Blog-Like Thing, Vault: Chronicle